Month: February 2014
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Agencies
Designing a Successful Lead Gen Form
When you’ve invested time and resources into optimizing your marketing channels, special attention should go to perfecting data collection.
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Agencies
RPI Versus RFM: Real-Time Business-to-Business
Looking at relationship, persona and intent (RPI) can help B2B marketers engage with online prospects in real-time.
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Agencies
Dos and Don’ts for Using Video in Email
As the technology to showcase it improves, so does the use of video as an engagement device in email.
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Social
Social Complaints on the Rise
Social listening plays a huge role in data collection, but if brands aren’t managing customer complaints, that hard work could all be for naught.
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Data & Analytics
Enewsletters Outperform B2B Promotional Emails: Study
B2B enewsletters outperformed promotional emails in both unique open and clicks in a recent study from Experian.
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Social
A Guide to Stealing Competitor’s Facebook Fans
The easiest way to build your Facebook fans is to start by stealing your competitor’s fans.
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5 Killer Tips to Improve Content Marketing
Make some noise with these five content marketing techniques that flat out get results.
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Skills Marketers Need to Fill the Talent Gap
This article offers research on the most desirable skills marketers need to fill the talent gap in analytical skill sets.
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Social
4 Ways to Avoid Social Media Blunders
This author helps us out with four solid tips to avoid making those often embarrassing social media blunders.
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Social
How do You Stack up in Content Marketing: Infographic
This infographic details the current state of content marketing, including key trends and challenges.
