Month: June 2013

• Infographic: The State of Content Marketing in 2013

  Wishpond, a company that helps run social campaigns, has assembled a nifty infographic showing the state of content marketing in 2013. More specifically, the infographic offers an overview of how companies are using the marketing strategy and how consumers are interacting with it. “Content marketing is a marketing technique of creating and distributing relevant and […]

• Busting 4 Myths About Local Advertising

  Local advertising could be a big boon for marketers who know how to do it well. Part of knowing how to do it well is not believing some common myths about local advertising. In a guest post for MediaPost, Lori Chavez, vice president of Marketing Local Corp., clears up four such myths: –

• What You Need to Do and Know to Create Landing Pages That Convert

  Some companies out there are suffering partly because they spend too much money on advertising and not enough money on hiring help to create landing pages that actually convert and help to achieve desired business goals. Landing pages are necessary because without them, websites can become a bit confusing for visitors. They might click on […]

• Instagram Introduces 15-Second Videos With 13 Filters: RIP Vine?

  The rumors were true: Today Instagram announced the addition of videos to its popular photo-sharing app. On top of being an obvious response to the growing popularity of Twitter’s Vine app, this is another confirmation that the era of video is surging. Here’s the skinny: Users of the Instagram app can tap on the camera […]

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  Social

  4 Fresh Trends in B2B Social Media Campaigns

  Social media campaigns are powerful for B2B marketers who use them to nurture prospects and collect user intent. Here are four approaches marketers can use.

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  Social

  Pinterest Pins Long Outlive Posts on Twitter or Facebook

  A pin on Pinterest has a useful life that’s thousands of times longer than that of a tweet or Facebook post. A new study from Picora helps explain.

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  5 Lead Generation Case Studies that Buck Best Practices

  Not all conversion optimization best practices lead to positive outcomes. Here are five lead-generation case studies that buck conversion best practices.

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  Social

  The 7 Popular Types of Social Media Fans: Infographic

  ReachLocal researched the most popular types of social media fans then created this informative infographic.

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  Mobile

  Marriott’s New Advertising and Branding Campaign Aims Younger

  Aiming to attract younger travelers, Marriott International is introducing a new advertising and branding campaign, Travel Brilliantly, for Marriott Hotels and Resorts, its largest brand.

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  Mobile

  Mobile Marketing; Understanding the Omnichannel Customer Still a Struggle: IBM Survey

  Marketers (40%) are finding that delivering a positive customer experience is harder in mobile marketing than on the web. That’s likely no surprise, but what may be troubling is that 70% of marketers describe their multichannel experience for customers as “okay” or “poor, according to a new IBM survey.