Topic

Month: March 2013

  • How to Create Effective Content for Squeeze Pages

    A squeeze page is a landing page that’s created to compel a visitor to give you their first name and email address so you can initiate a strategic email marketing campaign. The campaign will typically involve autoresponder emails that aim to convert a lead over time. While most discussions about squeeze pages focus on on-page […]

  • Agencies

    How Persona-Based Marketing Can Go Wrong

    What if publications like Reader’s Digest targeted different segments of their readership, rather than just their main core audience?

  • How to Use Gated Content to Increase Response Rates

    Gating content with lead-generation forms asking for a person’s information can be an effective tool. If your company decides to use gated content, here are three tips to increase response rates, courtesy of Seth Lieberman, CEO of SnapApp: 1)

  • 5 Unexpected Places to Conduct Keyword Research

    There are plenty of free tools to use when conducting keyword research, such as Google Alerts, Google AdWords Keyword Tool, Soovle and Topsy, among many others. But marketers and content creators that want to get a little more creative with their keyword research to improve the use and selection of relevant keywords on their site, […]

  • Leads360 Express Launch Brings Big Business Sales Capabilities to Small Business Sales CRM

    New product empowers small businesses to better compete for new customers Los Angeles, California – March 5, 2013– Leads360, a market leader in cloud-based intelligent sales automation solutions, today announced the availability of Leads360 Express

  • Why Brands Should Overhaul Their Social Media Strategies

    By Eric Covino, president and founder of Creative Signals

    Was I the only one who wasn’t shocked when GM pulled its $10 million ad budget with Facebook last year?

    Despite all the hype, social advertising is not yet the golden goose for direct response, and it may never be. The attractiveness of large amounts of eyeballs at cheap prices is not enough to overcome the psychological aspects of why people interact on social media.

  • Agencies

    Chief Marketer Listline March 8

    Lists featured this week include Athleta and Food & Beverage Magazine.

  • 10 Tips for Mastering the Basics of Foursquare

    If you’re looking to dive into the wonderful world of location-based marketing, you need to know how to use Foursquare. If you need to be convinced, take a gander at these numbers: – nearly 30 million users around the world – more than 3 billion check-ins – more than 1 million businesses using Foursquare’s merchant […]

  • Plum District, a Deals Site for Moms, Gets a New CEO

    Groupon isn’t the only daily-deals site getting a new CEO. Plum District, the daily-deals site for moms, is going through its own changing of the guard, as founder and now-former CEO Megan Gardner leaves and new CEO Susan Kim takes over. Kim was originally pegged to be an interim CEO for Plum District while Gardner […]

  • UberMedia’s Appvertise Helps Developers Launch Mobile Ads From Their Smartphones

    UberMedia, the company behind third-party Twitter applications like UberSocial, Echofon and Plume, has launched Appvertise, an iOS app that enables developers to create and run rich-media mobile banner ads within the app. Users of the app can pay for those ads with their iTunes accounts. “By building a dynamic ad unit using the existing contents […]