February 2013 - Page 5 of 16

B2B vs. B2C Lead Generation: The Key Differences Marketers Should Know

Like President Obama’s handshake, lead generation comes in two flavors. One is business-to-business (B2B) and the other is business-to-consumer (B2C). Though some might contend that corporations are people, those in the business of generating leads know that businesses and consumers have very different needs that require different approaches. Below are some helpful insights into what […]

Infographic: How to Avoid Bad Dates With Bad Leads

Pardot, a B2B marketing automation software provider, has crafted a cheeky infographic illustrating how marketers can avoid bad dates with bad leads. Valentine’s Day may be a week behind us, but that doesn’t mean that the parallel between leads and dates is any less relevant. Here are the four types of bad sales “dates” shamed […]

Get Rid of These 15 Marketing Buzzwords From Your Vocabulary

If you’re a self-dubbed “marketeer” who has recently created an epic content marketing campaign to establish thought leadership and get some of that low-hanging fruit to boost your ROI, you should really pause and consider what all of that really means. Buzzwords are painful to read over and over and over again. Marketers who want […]

Guns for Pizza Discounts

A Virginia pizza shop owner offers discounts to any customer who brings in a gun.

LivingSocial Raises $110 Million to Build Cash Reserves in Case of ‘Bumps in the Road’

LivingSocial has raised $110 million in financing from existing board members and investors to “dedicate the resources we need, while also building a significant cash reserve against unanticipated events or bumps in the road,” according to a memo from CEO Tim O’Shaughnessy. Neither he nor the company commented on whether Amazon invested in this round. […]

Short, Sweet and to the Point: Adapting Your Email Strategy for Mobile

By Dr. Patrick Surry, Global Solutions Owner for the Customer Analytics and Interaction, Pitney Bowes Software

One of the most important considerations for marketers in 2013 will be the impact that mobile has on email communications between businesses and their customers. Technology analyst and Kleiner Perkins VC Mary Meeker recently reported that 13 percent of global Internet traffic is driven by mobile, and these days people are more likely to remember their mobile phone when they leave the house before they remember their wallet or keys. Consequently, more people are checking email on mobile devices as opposed to PCs, and marketers must adapt to the unique challenges and opportunities that email presents.

Agencies