October 2011 - Page 9 of 11

Broker Roundtable: USPS Finances and Direct Mail

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What impact will the USPS’ ever-worsening financial picture have on direct mail?

Agencies

Sports Sponsorships Still Top Pick

The four major U.S. pro sports leagues and teams are on track to post a 7.9% increase in sponsorship revenue in 2011.

Agencies

The Four Tiers of Loyalty: Where Do Your Customers Fit In?

Many companies continue to simply think of loyalty as a customer’s repeated purchase of a product or service. When marketers look deeper, they’ll find distinctly different types of loyalty.

A Better DMA

There’s a palpably upbeat energy at this year’s Direct Marketing Association Conference and Exhibition. The breakout concurrent sessions

Email

One-Fifth of Marketing Email Hitting Junk Folders: Report

Only 81% of commercial email is reaching inboxes, according to a new benchmark report from Return Path.

Data & Analytics

5 Tips to Reach Hispanics with Health Messages

To reach Latinos with health-education messages, social marketers first must understand how culture shapes beliefs and behaviors. Culture is at the heart of successful Latino-targeted health-communications campaigns. Here are five tips to communicating health messages to Latinos:

Agencies