Month: July 2011
-
Got Your Mind on Your Money and Your Product on Your Mind
Our industry has pooled together people from all walks of life. We’d say both young and old, but really it’s more like young and a few old. I suspect, though, were we to collect stories of how people ended up in performance marketing, we would find some…
-
Feature Update: HitPath® kicks Suppression List Management Up A Notch.
New Orleans – July 26th, 2011 The HitPath team recently released a set of upgrades to its already strong proprietary suppression list management tool set. The suppression tools come as part of HitPath’s all-in-one software solution, geared towards enterprise level performance marketing professionals…
-
Lessons in Scale from AGT
On multiple occasions in the past, we have admitted our prediction for consuming more tv than the average person in our industry does. Then again, given that so many people seem to have abandoned any form of live television, watching more than…
-
-
Agencies
Direct Mail Tips: Getting More Out of Your Postal Budget
Savvy direct marketers know a successful direct mail strategy isn’t focused solely on reducing postage costs—you must also improve deliverability and increase response.
Here’s some ideas on how to maximize the value of your postal spend.
-
Agencies
Four Ways Cloud Marketing Can Save Today’s Marketer
When Samuel Coleridge wrote “water, water, everywhere, but not a drop to drink” about the ancient mariner’s thirst on the open sea, he also captured the irony many marketers today face about their marketing intelligence.
Marketers are also surrounded by an ocean—one of data pouring in from all directions, both disparate channels and enterprise-wide. And while the mariner was surrounded by salt water unfit to drink, marketers are frustrated that much of the information surrounding them is unavailable for marketing purposes. But where the old sailor could only pray for wind or rain, marketers can look to The Cloud.
-
Agencies
Amnesty International’s Oversized Mailing Pays Off Big
A new direct mail prospecting package from Amnesty International offers a simple finding for marketers: Paper still works.
-
Agencies
Donahoe Warns of Further Mail Delivery Cuts
Postmaster General Patrick Donahoe cranked up the rhetoric about the survivability of the U.S. Postal Service when he said mail delivery may eventually have to cut down to three days a week. Earlier this month, Donahoe reportedly warned that mail …
-
Agencies
AmEx Deals Go Mobile, Social with Foursquare and Facebook Links
In recent months, credit card issuers have gotten much more proactive about hooking their card members up with local deals and discounts. AmEx, started the trend with a pilot partnership with Foursquare last March at the South by Southwest Festival. Now it has taken that program national.
-
Users Prefer Tablets to Smartphones for Mobile Shopping
A new report from Forrester Research finds that more than half of US consumers who own both a tablet device and a smartphone say they prefer to shop via the tablet