Month: May 2011

• Traditional Audience Measurement Metrics Over-Count Unique Users Up to Threefold

  MediaMind: New Metric Detects Cookie Deletion and Estimates Correct Number of Unique Users.

  New York, May 4, 2011 — MediaMind Technologies Inc. (NASDAQ: MDMD), the leading independent provider of integrated digital advertising solutions, today…

• Mobile Social Networking, Banking and Navigation See Strong Growth in 2011

  A white paper from TNS Mobile Life offers a glimpse into the mobile services that are set to see strong growth in 2011.

• interclick Announces Q1 Results Revenue Increases 67% Year-Over-Year

  EBITDA Grows 158% on Higher Gross Margins and Operating Income

  NEW YORK, May 10, 2011 (GLOBE NEWSWIRE) — interclick, inc. (Nasdaq:ICLK) announced today its financial results for the first quarter ended March 31, 2011.

• Budgets Rapidly Increase for Online Video

  According to a recent study from BrightRoll, budget increases for online video outpace all other online categories, as money is shifted from TV and display-ad budgets.

• 23% of Social Media Messages Include Links to Content

  A recent study from Nielsen and AOL found that more than half of people’s time is spent with published content, while nearly a quarter is spent with social media. “This prompted the question: How much of a user’s communications also involve content?”

• Android: More Than Half of All Smartphone Ad Impressions

  The latest S.M.A.R.T. Report from Millennial Media reveals that Android smartphones account for more than half of all ad impressions on smartphones. It also revealed the top three advertiser trends in the first quarter of 2011, which included local advertising needs.

• Agencies

  Levi’s Curve ID Builds Buzz with Authentic Blogger Voices

  Jeans brand Levi’s wanted to generate some buzz earlier this year around their new Curve ID line of women’s jeans—jeans specially constructed for a woman’s shape, not her size, and based on reducing thousands of body scans of actual jeans customers down to four basic “templates”.

  The company was planning to launch trunk shows for the jeans in major metros in March. But they wanted to do something that would build awareness and excitement before those shows came to town.

• Agencies

  Dos Equis Taco Truck Makes Life “Interesting” for New Yorkers with Exotic Fare

  If you ate a grasshopper, or cow tongue, veal brains or ostrich, you’d want to tell someone about it. Probably a bunch of people, in fact-either as a boast or perhaps to find an antidote

• Mobile

  Buick Zeroes In on Verizon iPhone Users with Mobile Ad Campaign

  Five-week campaign targeted users who’d just bought a new Verizon iPhone

• Mobile

  Smartphones Extend the Desktop Experience—Including Search: Google Study

  Smartphone users pay attention to—and are moved to act by—mobile advertising: That’s one of the findings of a new study sponsored by Google