May 2011 - Page 6 of 11 - Chief Marketer

Waking the Sleeping Beauty: Chivas

Chivas Regal has begun an integrated campaign to attract young men with a relatable theme that dates back to the day in 1801 when James and John Chivas laid down the first casks of the fine Scotch whiskey: brotherhood.

Agencies

Chief Marketer Listline May 16

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

Agencies

Chivas Promotes Male Bonding, E-mail Collection Through Mobile Program

A new mobile program is boosting brotherhood, scotch consumption and the e-mail database at Chivas Regal.

It’s also serving to rejuvenate the spirits brand by promoting it to a younger audience, according to Laurent Cutier, senior brand manager for Chivas Regal at Pernod Ricard USA.

Agencies

Broker Roundtable: Keeping Names Fresh

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: In the current climate, what are some ways to keep names fresh?

Agencies

Marketing at Retail: Experts Talk Challenges

Challenges at retail continue to mount as shoppers grapple with rising food and gas prices. Today’s shopper looks very different than yesterday’s shopper. To find out how marketers are handling the changes, we checked in with a few top retail experts.

The Week in Review

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

Budgets Rapidly Increase for Online Video

According to a recent study from BrightRoll, budget increases for online video outpace all other online categories, as money is shifted from TV and display-ad budgets.

The Workcation

Writing about work portability, but more specifically flexibility of location, reminds us of what a friend calls the “workcation”, which as the name might imply comes from combining work and vacation. It’s more than just packing up your work from some…

Android: More Than Half of All Smartphone Ad Impressions

The latest S.M.A.R.T. Report from Millennial Media reveals that Android smartphones account for more than half of all ad impressions on smartphones. It also revealed the top three advertiser trends in the first quarter of 2011, which included local advertising needs.