Month: May 2011

• Tips for CMO Career Longevity in a Web-based Age

  How do CMOs and other marketers reconcile a fundamental change to the very definition of consumer/brand relationships and thus an equally fundamental—not incremental—change in the way that they practice their trade? How do CMOs adapt their approach to an entirely new consumer/brand relationship paradigm—that is if they want their efforts to continue producing results?

• North American Mobile Ad Market up 17% in April

  According to InMobi, an independent mobile ad network, the North American mobile ad market expanded 17 percent in April, while the global market expanded 11 percent.

• There’s More to an Affiliate Network than the Payout

  When choosing an affiliate network, most novice internet marketers only look at the gross payout for the products they will be promoting. This is a mistake. In order to find success in your online business venture, there are many factors to consider. While payout is important, it is not the end…

• Extreme Arbitraging?

  If you don’t watch television, there is a good chance you will not have heard of this new show. To learn that it is a reality show probably wouldn’t come as a surprise, though. We watch many shows, reality and non, but certain reality shows we just can’t…

• Ringtones Redux?

  The words “AdWords policy changes” generally cause any marketers’ anxiety to increase. More often than not, the source of said anxiety comes from the AdWords team’s employment of the adage, “Experience is the hardest teacher. It gives the tests…

• The Week in Review

  Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

• Social Media Demographics: Facebook, LinkedIn, Twitter and MySpace

  Advertising Age recently unveiled some helpful and interesting social media demographics “based on actual user profiles, not just Web traffic.” They even made a nifty infographic including all the data.

• More Mobile Ad Requests Made Through Browsers Than Apps

  According to April data from Jumptap, a mobile advertising platform, nearly 40 percent more ad requests were made from consumers while browsing than while using mobile applications.

• Google Loses, Yahoo and Microsoft Gain in April Search Rankings

  The latest figures from comScore show that Google shed some of its dominating search market share in April, while Yahoo and Microsoft picked some tenths-of-a-percentage up.

• Agencies

  High Tech, Personalization Let Citi Refresh ThankYou Rewards Program

  Citi has been actively innovating credit card rewards programs to make sure its cards are the ones consumers reach for when they make a purchase. The issuer has taken a multi-track approach, piloting new ways to customize point rewards but also testing some distinctly different ways to redeem those points.