Month: May 2011

• Special Report: Seeing Clearly—Dashboards Help Marketers Identify Successes and Problems

  Poring through spreadsheets to isolate underperforming elements in a campaign is a useful exercise for marketers with the stomach for plumbing the depths of rows and columns of numbers, numbers, numbers.

  Which is fine, if one can wait for such reports to be run. But for in-campaign adjustments, for recognizing immediate problems or even determining the general efficacy of current campaigns, a marketing dashboard can offer real-time insight.

• Agencies

  Land Auctioneer Moves Online, Away From DR Print

  Real estate auctioneer Myers Jackson is moving his prospecting efforts away from direct response space newspaper ads and into online media.

• Email

  Best Practices: Strategies for Growing an Email Program

  Between opt-outs and email address changes, any brand’s email list can shrink at the rate of 30% to 35% annually—most of it certainly because of the latter, rather than the former. Thus, it’s imperative that marketers always have acquisition tactics in the field to

• Mobile

  Mobile Web a Tidy Fit for The Container Store

  The brand’s mobile incarnation ports over popular Web features such as customer reviews, Click & Pickup, and the ability to check in-store availability of an item

• Agencies

  Corona Hides Codes in Pack to Run Up Summer Sales

  Summertime equals beer and Corona Extra wants there to be plenty to go around. And, so, it has begun what it is calling its largest retail promotion to date for its Corona Extra and Corona Light brands.

• Chief Marketer Listline May 23

  Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

• Agencies

  Broker Roundtable: Minimizing the Impact of Do-Not-Track Legislation

  Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: With do-not-track-type bills gaining steam in Congress, what can marketers do to minimize their impact?

• Agencies

  Shopkick Partners with The CW to Offer Mobile Deals via TV Ads

  When it comes to motivating users to become active in check-in services, discounts and deals are still uncharted territory. A recent survey of U.S.

• Agencies

  Insert Media Tips and Best Practices

  Considering using insert media? Here’s some tips you should keep in mind.

• Digital

  In Search, Guarding Against the Deadly (and Costly) 404 Error

  Hey, all you marketers who operate a lot of landing pages on your Web site: how sure are you that all those pages are still alive and kicking?