Topic

Month: May 2011

  • Agencies

    Broker Roundtable: Are print catalogs still good for prospecting?

    Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: Are print catalogs likely to remain a good prospecting tool for marketers?

  • Agencies

    The Key to B-to-B Content: Engagement, Not Automation

    It can be stressful for companies as they struggle to find where or how to create content, what type of content they need to generate, and the best way push that content out and generate leads via email and all manner of social media.

  • Quick Tips: Why You Should Consider Affiliate Marketing

    Affiliate marketing can be an effective way for brand marketers to reach new customers and generate leads.

  • Agencies

    Retooling Your Marketing Strategy for Success in Emerging Global Markets

    If it’s time for your company to review and retool its marketing strategy for emerging markets, here are some guidelines to get you started down the right path.

  • Agencies

    Chief Marketer Listline May 9

    Each week, Chief Marketer and NextMark offer you a selection of files new to market.

  • Social

    Don’t Give Up Your Customer Relationships to Go Social

    It’s very curious that Fortune 500 brands close their commercials with a social call to action, rather than mentioning their own company site. Sending prospects to Facebook or Twitter rather than their own site is a huge missed opportunity—and a sign that many companies still have a lot to learn about social media.

  • Data & Analytics

    What to Consider When Creating B-to-B Lead Evaluation Models

    Modeling business-to-business data can be tricky business. There are considerations consumer marketers don’t have to worry about, such as how a given industry indicates propensity to purchase, or the impact of multiple decision makers within an organization.

    Chief Marketer spoke with Matt Fulk, senior manager of database marketing at SAS, about the challenges of creating B-to-B prospect lead analysis models.

  • Social

    Nescafé’s Path from Soft Launch to Walmart to Facebook

    It was 2008 when Nescafé launched the coffee system, Dolce Gusto, amid a competitive category of already established single-serve coffee makers. After monitoring early sales in specialty retail stores sales looked good and a full roll out took place. With all marketing and selling systems in place, it was time to open a Facebook page.

  • Social

    AT&T’s Social Exec Talks About Focusing its Facebook Presence

    Social media has led to a lot of great creativity and innovation in digital communications and marketing. It truly enables the whole concept of word-of-mouth marketing by giving users easy tools to share with their network, for ideas to spread beyond our own social circles, and for new ways to connect with brands and products we love. With all that promise it is important, as companies, for us to provide the most effective way to stay fresh with news and information to keep fans, followers, subscribers, and most importantly, customers efficiently informed.

  • Email

    Best Practices: Why Your Website Must Encourage Email Sign-Ups

    All email marketers want more subscribers. Subscribers spend money. If visitors come to your website for one reason or another, they should be encouraged to register to receive your emails. If thousands come to your site and fail to register, you don’t have a very good website.