Topic

Month: April 2011

  • Search Engine Marketing Industry: $19.3 Billion in 2011

    The “State of Search Marketing Report 2011” was recently released by Econsultancy in association with SEMPO.

  • Social Media Sites Send 11% of Traffic to Content Pages

    According to Outbrain’s “Content Discovery and Engagement Report, Q1 2011,” social media sites send 11 percent of traffic to content pages. This trails more traditional sources of external traffic such as search, content sites and portals.

  • Mobile Barcode Scanning Grew More Than 800% in Q1 2011

    The third edition of the Mobile Barcode Trend Report for Q1 2011 was recently published by ScanLife. It showed significant growth in barcode scanning, in terms of active users, app downloads and total scans.

  • Flogs and Farticles – The Crackdown Begins Day 2

    “FTC Cracks Down on Fake News Websites Used to Advertise Acai Berry Weight-Loss Pills.” The follow-on title reiterates that message but ads in new important details, saying, “FTC Seeks to Halt 10 Operators of Fake News Sites from Making Deceptive Claims About Acai Berry Weight Loss Products.”

  • Agencies

    Amex Runs Admin Professionals Gift Card Sweep from within LinkedIn

    Research cited by American Express has found that 49% of administrative professionals do not feel they get the appreciation they deserve for what they do around the office

  • Agencies

    Test Lists Outside of Your Comfort Zone

    The other day the family decided to go out to a new restaurant. My younger son, Brad, a very stubborn 14 year old, ordered pizza, as always. My wife and I grumbled and asked him, “Why do you always order the same thing everywhere we go?”

  • Agencies

    DR Radio—A Low-Cost Medium With Wide Reach: Special Report

    In the age of social media, old school advertising mediums such as direct response radio often become an afterthought. But DR radio’s wide reach and low cost—less than DRTV and often direct mail—make it a media that marketers should seriously consider to test creative and reach large demographic groups.

  • Agencies

    Marketers Overlook “Buried Treasure” In Unredeemed Loyalty Points

    Marketers issued $48 billion in loyalty currency, such as points and miles, during 2010. If patterns hold, customers will redeem only $32 billion of them.

    Don’t count that $16 billion in breakage–unredeemed currency–as a win for marketers, however. Laying right alongside it in the till are missed opportunities to strengthen relationships with customers, as well as generate additional sales from them, as loyalty currency is rarely redeemed without additional purchases.

  • Agencies

    Mount Airy Casino Launches DR Campaign

    Mount Airy Casino Resort has launched a $5.6 million direct response print, billboard and broadcast campaign to promote the recent refurbishment of the eastern Pennsylvania casino.

  • Email

    New Bill Takes Permission Beyond Opt-in in EU

    For email marketers operating in the European Union, getting permission will soon extend beyond getting customers to opt-in to letting them into the inbox.