Month: March 2011

• Smart Phone Owners More Likely to Recall Seeing Ads Than Tablet Owners

  Among the many highlights from eMarketer’s “Smart Devices: Phones, Tablets & More — Opportunities for Marketers” webinar is that smart phone users and tablet users have different tendencies when it comes to advertising on their devices. Also, the emergence of tablets will disrupt both the PC and mobile…

• The Mass-Market Mobile Casual Gamer

  “The era of marketing singularly to the 18 – 34 hardcore male gamer is officially over,” proclaims a recent blog post from Flurry, a smart phone application analytics and monetization platform.

• Nearly 84% of Marketers Are into Mobile Advertising/Marketing

  According to the “State of Mobile Advertising” survey from Jumptap (a mobile ad network) in conjunction with DM2 Media, more than four out of five marketers are into the mobile arena, offering yet another piece of evidence that mobile advertising is, indeed, becoming mainstream.

• Search and Social Media Work Together to Bring Consumers to Conversion

  A report from GroupM and comScore delves into how search and social media mingle and influence the purchase path of consumers. One of the findings was that when consumers were exposed to both search and social media, click-through rates rose by 94 percent.

• The Week in Review

  Headlines from the industry.
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• Upward Mobility

  We take our industry for granted. It stresses us. It keeps us up at night. We bitch about it. We hate Google or Facebook. We wonder why a bird game can make one hundred million dollars…

• Agencies

  TruGreen Kicks off Grass Scented Mail, DRTV Effort

  TruGreen is hoping the smell of freshly cut grass scented postcards will entice homeowners looking for lawn care services.

• Social

  Group Buying’s Big. Now, Cue the Lawyers.

  I don

• Agencies

  Consumers are Human Beings First: A Lesson in Loyalty

  By anyone’s timeline, the loyalty industry has existed for at least 20 years, driving customer retention across industries as diverse as retail, hospitality

• Email

  Email Mobility a Priority for Marketers and Consumers Alike

  It’s no secret that mobile devices present both opportunities and challenges for email marketers. Consumers love the ability to read their email on the go and marketers love to reach them any place, any time.