Topic

Month: February 2011

  • Introducing MobileCactus! A Global Performance Based Ad Network (CPA) for Mobile Apps and the Mobile Internet!

    Introducing MobileCactus, a global performance CPA Ad network for Apps and the Mobile Internet! “Mobile Cactus is the leader in performance-based marketing! We help publishers and app developers monetize their mobile traffic by promoting our exclusive offers. We help advertisers generate new sales and leads only paying for proven results!”

  • FTC Asks Court to Shut Down Text Messaging Spammer

    Operation Blasted Out Text Message Spam at a “Mind-Boggling” Rate, Agency Alleges

  • Buy or Sell

    For all its complexities the performance marketing space has only a few major pieces. Starting with the money, we have the advertisers. They pay the bills (most of the time). They come up with offers and more often than not they welcome additional…

  • Billion Dollar Email Submits

    The other day, we had the chance to meet one of our idols. Unlike most normal human beings this idol works in the online advertising space. They aren’t famous. They do have lots of money, but their wealth has nothing to do with what makes them…

  • More Than 1,000 Products Advertised via Mobile Content at the End of 2010

    A wealth of information about the mobile realm was recently unveiled by comScore in its “2010 Mobile Year in Review” report. Among the highlights was the finding that mobile advertising is on growing at a healthy pace and that nearly half of all mobile subscribers in the U.S. were mobile media users in 2010.

  • Agencies

    Broker Roundtable: The Impact of Do-Not-Track Legislation on DM

    Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What impact would potential do-not-track legislation have on data collection or direct marketing?

  • Using Technology to Improve Your Marketing Ecosystem

    From the CMO Council research study, “Unify to Multiply Marketing Ecosystem Effectiveness,” here are 10 ways to create value for your marketing ecosystem:

  • Price Chopper, Dole Salad Club’s Mobile Effort Tests QR Codes

    Thanks to a joint effort from the Price Chopper supermarket chain and Dole Food Co., mobile devices are spurring consumers to eat more salad.

    The effort marks the union of two independent marketing pushes at Price Chopper. In September 2010, Dole was planning a mail campaign aimed at active and lapsed members of the chain’s loyalty program. The effort was geared toward boosting enrollment in the Dole Salad Mobile Club. At the same time, direct marketing firm PJ Green had approached Price Chopper with the idea of testing QR codes within its marketing. When scanned by a mobile phone, QR codes serve online content to the phone’s screen.

  • 5 Reasons Not to Run Standalone Facebook Promotions

    With all the rush to market on Facebook, don’t push aside the ol’ tried-and-true branded Web site.

    Johnson Controls, a provider of mechanical equipment and systems that control commercial building systems, is promoting its video contest, “Campus Green Scene,” on the corporate website—as well as a microsite and Facebook.

  • Agencies

    Spring is in the Air: Time to Plan a Street Stenciling Promotion

    As a few warm days remind us that spring may not be too far away, it may be time to add plans for a street stenciling campaign. The eco-friendly promotions can add a spark to online contests, point the way to in-store campaigns or announce a new musical CD. Add some addition power by teaming the stencils with street reps that can hand out coupons or other promotional materials. This unexpected encounter is very interactive with consumers and it’s usually a low-cost solution that yields high-impact and results.