March 2010 - Page 9 of 22 - Chief Marketer

Week in Review

Week in Review. to follow daily headlines please visit http://www.facebook.com/pages/Digital-Moses/72012382674

Bing Gobbles More Market Share in February

According to Nielsen, comScore and Experian Hitwise, while Google remains far ahead of the rest of the pack, Bing continues its ascent into Yahoo!’s territory.

Google Remains Top Web Brand, Surpassed by Facebook Last Week

According to Nielsen, Google remained the top Web brand in February. However, a certain book of faces usurped the search giant in terms of traffic last week, according to Experian Hitwise.

Marketers Adopting Most Social Media Tactics

According to a recent study released by Unica, a marketing technology provider based in Waltham, Mass., marketers in North America are doing a pretty good job of utilizing or planning to utilize social media.

Online Media Used by Nearly All Local Shoppers

According to a recent study conducted by BIA/Kelsey and ConStat, almost all Internet users in the U.S. use online media when researching local products and services.

Growing Pains

Hard to believe that more than two years has passed since the first cash for gold offer appeared as an offer on the networks. The economics looked attractive, even before the price wars took place. Users simply completed a short form, basically…

Agencies

DMA’s Woolley Asks Senate to Limit FTC Power Expansion

If House bill H.R. 4173 becomes law, it will broaden the Federal Trade Commission’s powers far beyond where they are now—with unforeseen and potentially chilling consequences for direct marketers. Linda Woolley, the Direct Marketing Association’s executive vice president of government affairs, brought this message to the Senate in an effort to pare back some of the bill’s provisions.

Agencies