March 2010 - Page 3 of 22 - Chief Marketer

Interpublic Acquires Brazilian Agency Cubocc

Interpublic Group has acquired of Cubocc, a digital and new media advertising and marketing services company based in Sao Paulo, Brazil.

Mobile

M&C Saatchi Buys Inside Mobile

M&C Saatchi has purchased Mobile marketing firm Inside Mobile for an undisclosed amount.

Alleged Robocall Operation Settles With FTC

An operation that allegedly used millions of pre-recorded telemarketing messages to fraudulently pitch extended auto warranties to U.S. consumers will pay more than $655,000 in consumer redress and will be permanently banned from telemarketing, as part of a settlement with the Federal Trade Commission, according to the FTC.

American Apparel Income Drops

American Apparel Inc. posted net income of $3 million for the fourth quarter, a decrease from $3.9 million in the prior year

Agencies

Crew Renews Contract with Quad Graphics

J. Crew Group Inc. has renewed its printing and production contract with Quad Graphics.

Jim Beam Turns to Engagement: Q&A

Jim Bean Bourbon, the world’s No. 1 selling bourbon, is changing the game, shifting its marketing strategy from traditional advertising to consumer engagement

Odwalla Unveils a Fresh Look for Facebook, Music Festivals

Healthy beverage maker Odwalla is ramping up its Facebook presence and tuning up its 2010 festival sponsorships with a new “Campaign Against Ordinary” marketing effort

House Party Hires COO and CPO

House Party, a consumer activation and experiential marketing company, has hired Jon Yaged, formerly of Disney Publishing, as chief operating officer

Consumers Want to Browse Internet, E-Mail Via iPad

The iPad is probably the most buzzed-about gadget these days, but what do consumers want to use the somewhat ambiguous device for? Despite the talk about the iPad being an e-reader star, the answer seems to be rather plain, according to comScore