Hacker Group Launches Health Insurance Marketing Practice
Hacker Group has created HealthHG, a dedicated health insurance marketing unit.
USPS Keeps Pushing Five-Day Plan
The U.S. Postal Service is hoping that public sentiment and the Postal Regulatory Commission might help persuade Congress to allow the USPS to drop Saturday mail delivery.
Subject to Change: Highly Promotional Subject Lines
It used to be that putting
Developing a Successful Direct Marketing Strategy
Today's marketing landscape is constantly changing. In the current economy, it is crucial to identify the best channels for acquiring new customers, increasing market share and boosting the bottom line.
Building a Business Case for Web Content Management
Thanks to tight budgets and an ever more watchful C-suite, marketers can't do anything on a whim. Every purchase—big or small—is carefully scrutinized. So, how do you build a business case to support the purchase of a Web content management system? Here's some factors to consider
Sell the Way Your Customers Buy
Every marketer's goal is to send relevant and engaging content to customers. But consumer buying behavior is evolving so quickly that the rules are constantly changing.
FTC Seeks Comment On Children’s Online Privacy Act
The Federal Trade Commission is seeking comment on the costs and benefits of the Children
Search To Grow As Marketers Express ROI Concerns
Search engine marketing expenditures will grow 14% this year, jumping from $14.6 billion in 2009 to $16.6 billion by the end of December, according to research from the Search Engine Marketing Professional Organization
Mail Date Protection Isn’t Practical
Most list owners aren
Sample 2010 IMA Award page
AWARD CATEGORY: Category(ies) in which this was a winner (1st, 2nd, or 3rd Place) CAMPAIGN: Campaign Name Here AGENCY: Agency Marketing Group Name Here CLIENT: Client's Name Here Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod ...
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