Month: March 2010

• Email

  New Tools and Tips to Strengthen the E-mail and Social Media Bond

  The week ended March 13 was the first time that Facebook was the number-one online destination in the U.S., topping Google. So this seems as good a time as any for two marketing solutions providers to release software that aims to integrate social media efforts into cross-channel campaigns.

• Data & Analytics

  MeritDirect, Penton Partnership Goes Beyond List Sales

  MeritDirect will be gaining more than a file of 5.5 million postal names, 2.1 million e-mail names, 4.1 million telemarketing names, 400,000 international contacts and a database of 135,000 trade show attendees when it assumes management duties of Penton Media

• SEC Complaint Details Gupta’s Alleged Abuses

  Did former infoGroup chairman and CEO Vinod C. Gupta really charge his company more than $9 million in personal expenses? The Securities and Exchange Commission alleged he did, and court papers detail both the calculations behind its allegations, as well as its claims of stock manipulations by Gupta.

• Hormel Educates People on Ways to Use Spam

  If you’re one of those people who might not be sure what to do with Spam, that canned meat from Hormel made mostly from pork, it’s a good idea that the company is going to give you some recipes.

• Studies Chart Facebook’s Popularity, Market Share, Viral Power

  If you’re the type to wait for hard data before readjusting your marketing to take in social media, prepare to be persuaded

• MTV Hires Jordan Berman as SVP Integrated Marketing

  MTV has a new senior vice president of integrated marketing

• News Briefs

  KRAFT: has tapped two former American Idol contestants, Anoop Desai and Matt Giraud, to help get a new jingles contest underway

• Agencies

  LL Bean’s Centennial Includes Signature Brand Relauch

  L.L.Bean has served up a new interpretation of its “L.L.Bean Signature” brand.

• Penton Taps MeritDirect For List, Marketing Services

  MeritDirect and Penton Media have inked an agreement under which MeritDirect will offer Penton

• Agencies

  Merkle To Help Feeding America Say Thank You

  Anyone still struggling to get out the wedding gift thank-you notes will appreciate the task facing Feeding America, a hunger-relief organization that focuses on Americans: The organization generates nearly 500,000 responses to its solicitations every year, and wants to efficiently acknowledge every one of them