Month: April 2009
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Agencies
P&I Postscripts
OFFICE DEPOT: is drawing in customers by letting people make copies of their resumes for free (up to 25 copies)
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Jim Carey To Receive CADM’s Charles Downs Award
Jim Carey has been selected to receive the Chicago Association of Direct Marketing’s Charles Downs Award.
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News Briefs
CHURCHILL DOWNS: is running the “Bring the Derby Home” sweepstakes, offering a Kentucky Derby party for 20 guests
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Email
EmailAppenders Gone? New Firm Surfaces
It seems EmailAppenders has disappeared.
And at the same time, a previously unknown company has emerged pitching at least one marketer on e-mail lists
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Email
Stupid Research Watch: Spam Has a Carbon Footprint? Pshaw!!
In what has to be the most laughable e-mail-related studies in history, Internet security firm McAfee last week published a report claiming that spam is a major contributor to greenhouse gasses
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Email
Revamped eDialog Platform Enables A/B Split Tests
E-mail service provider eDialog announced a major overhaul of its campaign management technology, including a new feature that allows marketers to A/B split test small portions of their files and roll out the winner
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Email
E-mail Resilient in Down Economy: Forrester
The economic downturn looks to have had little effect on people
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The List Industry Ain’t Dead Yet
The direct marketing industry is not immune from market forces. Times are tough. But don’t get ready to give DM and the list business a postmortem just yet
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Listline e-Newsletter 4/21
Specialists Marketing Service s is now managing these newsletters which
respectively name 151,951 and 145,291 direct mail-sold subscribers.