April 2009 - Page 8 of 33 - Chief Marketer

Bride of Flogenstein

Some what out of necessity, the fake blogs have started to grow-up. While still a confusing mess, two types of players seem strongest – those attempting to buy on slightly more premium inventory, i.e. non-self service…

MySpace Still King of the Social Networking Hill

According to recent figures from comScore, MySpace retained its spot atop the list of online social networks in February, though its year-over-year growth was dwarfed by Facebook’s.

Agencies

Sprite Combines Music, Social Nets and Reality TV in European Campaign

Coca-Cola brand Sprite has launched a campaign in Europe that links music, reality TV and the Internet in a new way, by sponsoring an ongoing YouTube series about a young unknown British singer chosen to try her luck in the New York music scene—with advice from online viewers

Agencies

Meet the Broker: Leslie Pulford

Today we meet Leslie Pulford, senior vice president and general manager of fundraising at LDS Group Inc.. She feels that previous experience as chief strategist at nonprofit direct mail firm Barton Cotton gave her special insight into the needs of both nonprofit mailers and list brokers.

Listline e-Newsletter 4/22

This file names 89,316 Internet buyers of funny novelty items. Selections: Hotlines, demographics, gender, lifestyle, product,
state/SCF/ZIP

Agencies

Loyalty Program Membership Grows, But Activity Remains Flat: Colloquy

The good news is that people are joining loyalty programs in pretty big numbers, seeking added value in a tough economy. The bad news is that activity remains flat with two years ago

Agencies

Nine NHL Teams Build Loyalty/Funds Through Beard-a-Thon

Sports fans can be, well, let’s just say, crazy fanatics about their teams

Agencies

Capital One Takes Loss

Capital One Financial Corp. took a first-quarter loss of $111.9 million, compared with earnings of $548.5 million a year ago. More, along with The Observer’s Take, follows.

Agencies

Origins Offers Samples in Exchange for Recycled Packaging

Natural cosmetics brand Origins is mounting a nationwide Earth Day campaign that will let customers bring in all their used cosmetic packaging for recycling—even from Origins’ beauty-care rivals—and receive a free sample of Origins’ latest skincare product

Agencies