Month: April 2009
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Listline e-Newsletter 4/24
During March, 2,293 direct mail and telemarketing sourced individuals paid at least $79 for a business opportunity program
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Agencies
Talbots Names John Kovac CIO
The Talbots, Inc. has named John Kovac senior VP and chief information officer
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Agencies
Boardroom Signs $100 Million Contract With Quebecor World
Quebecor World Inc. has signed a multi-year agreement valued at approximately $100 million with Boardroom Inc.
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Agencies
Netflix Financials – The Envelope, Please!
Netflix had an all-around solid first quarter, pulling in revenue of $394.1 million, up from $326.2 million. And it simultaneously added subscribers while dropping the cost per subscriber. Good enough for gold, we think.
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Agencies
Deluxe Suffers As America Stops Writing Checks
Deluxe Corp.’s revenue slipped from $377.1 million in first-quarter 2008 to $339.5 million in first-quarter 2009. More, along with The Observer’s Take, follows.
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Listline e-Newsletter 4/23
Direct Media Inc. has assumed management of this file, which names 3.6 million sweepstakes direct mail-sold individuals. American List Counsel was the previous manager
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Agencies
Land O Lakes Puts Shopper Marketing Focus on Cheese
Land O Lakes crunched some of its shopper marketing data to come up with its first in-store program specifically designed to boost sales of its premium deli cheeses
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Agencies
1-800-Flowers.com Contest Shows Mom the Love
Mothers Day is coming, and online florist and gift purveyor 1-800-Flowers.com wants to give all mothers the recognition they deserve—and one of them a family vacation at a Beaches Resort getaway to the Caribbean
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Brown-Forman Cuts Jobs, Eliminates Pay Increases
Brown-Forman Corp., the maker of Jack Daniel’s and Southern Comfort, plans to lay off 250 of its 4,100 employees during its first quarter, which begins May 1