Month: April 2009

• Agencies

  Stupid Academia Watch: An Online Ad Implosion? Pshaw!!

  What the heck are they teaching at Wharton these days? We sure better hope a recent guest column on TechCrunch by Eric Clemons is not a representative example

• Agencies

  Online Advertising Grows 10% in 2008: IAB

  Though its growth has slowed, the death of online advertising has apparently been greatly exaggerated

• Merkle Launches Health And Pharmaceuticals Unit

  Marketing services firm Merkle has launched a unit that will focus exclusively on providing data-driven marketing strategy and integrated communications on the health and pharmaceuticals sector. More, along with The Snarker’s Take, follows.

• Volume, Value of DM M&A Down In First Quarter

  Investment bank Petsky Prunier tracked 174 merger or acquisition transactions within the marketing, advertising and digital media industries. More, along with The Bean-Counter’s Take, follows.

• Agencies

  The Right Stuff: A Tribute to Tom Foster

  When asked how he was doing on March 19, 1996, Tom Foster answered,

• April/May Issue 2009

  Kmart Goes for Customers Who Want Style With Smarts; Promo Interactive Survey Shows Brands See More Potential in Digital Media Than Ever; & Return to Gender: When It Comes to Speaking to Women, Who Does a Better Job?