Month: April 2009

• Agencies

  Oracle To Acquire Hardware Maker Sun Microsystems

  Oracle Corp. will acquire Sun Microsystems Inc. for $9.50 per share in cash. The deal values Sun at roughly $7.4 billion, or $5.6 billion when Sun

• Listline e-Newsletter 4/20

  This file names more than 1.1 million individuals who visited CBS Interactive gaming and commercial Web sites.

• Pace To Host Marketing Technology Summit

  Pace University will convene its

• Agencies

  U.S. Direct Wine Sales Reach $3 Billion

  Is the faltering U.S. economy causing consumers to indulge more frequently in the grape? U.S. wine direct marketers would say yes.

• DMA Launches Arab Direct Marketing Association

  The Direct Marketing Association has debuted the Arab Direct Marketing Association

• Newspaper, DM Firm McClatchy Receives Delisting Notice

  The McClatchy Company has been warned by the New York Stock Exchange that it is not in compliance with the exchange

• Listline e-Newsletter 4/17

  This file names 18,007 online-sourced visitors to the www.chow.com Web site which caters to food lovers.

• Email

  Alterian Taps Ivan Chalif To Market E-mail Products

  Alterian has named Ivan Chalif director of e-mail product marketing.

• Soap Opera Year For Valuevision As Finances Suffer

  Valuevision, which sells merchandise through TV- and Internet-based channels, had a year right out of a daytime drama. Put aside its net loss: 2008 saw it dismiss a newly hired CEO, fail to generate interest from outsiders interested in purchasing it and revamp its product mix. More, along with The Marketer’s Take, follows.

• Rodale Renews Multi-Year Production Agreement With Quebecor World

  Quebecor World Inc., which is operating under Chapter 11 reorganization, has signed a multi-year renewal agreement to print hardcover and paperback books for Rodale, Inc. Rodale publishes books on health, fitness, cooking, gardening, spirituality, nature, the environment and more.