April 2009 - Page 10 of 33

Scholastic Wants Kids to Think Big about Their Communities

Publisher Scholastic Media is marking National Volunteer Week this month by launching a new contest linked to its ongoing Clifford the Big Red Dog “Be Big!” promotion

Agencies

Kellogg Settles with FTC over Health Claims on Cereal

Kellogg Co. has reached a settlement with the Federal Trade Commission over charges that some of its advertising claims for Frosted Mini-Wheats were false

Word-of-Mouth, a Key Component of the Marketing Mix

So how do you find out where to get the best chicken vesuvio in town? It’s likely you’d ask a friend or colleague who knows the local restaurant scene and go try the dish?

Agencies

Nestlé and KaBoom Sweepstakes Offers Playgrounds

The makers of Nestlé Crunch have partnered with KaBoom, the national non-profit organization that builds community playgrounds, in a new sweepstakes

Euro RSCG San Francisco Wins Digital AOR for Method Products

Method Products, Inc., the maker of premium healthy home and personal care products, has named Euro RSCG San Francisco its digital marketing agency of record

Is This the Right Time to Expand Internationally?

Some marketers are using the tough economic times to re-think their business plans, develop new products, and prepare to enter new markets around the planet. Here are ideas to help your firm grow globally during the recession

Social

To Tweet or Not to Tweet? How Twitter Can Further Your Brand

Here’s a few recent anecdotes to help demonstrate how companies need to think about Twitter and its impact on their brands

News Briefs

FRITO-LAY: said that in 2010 it will introduce the first fully compostable snack chip bag made from plant-based materials for SunChips, the company’s popular line of multigrain snacks