Chex Pushes Party Mix with Videos, Sweeps
General Mills is out with a marketing campaign to reinvigorate its Chex Cereal Party Mix, which includes an online sweepstakes, videos and recipes
PROMO 2008 Industry Trends Report: Promo Lite
Promotion marketers are trimming their sails, judging by Promo's 2008 Marketer Trends Survey.
NYC Street Musicians Boost Brit Rock Band Album
British rock band Oasis is getting open-air play from New York City street musicians playing tunes from its latest album in advance of its October release
KFC Teams with Activision for ‘Guitar Hero’ Sweeps
KFC is partnering with Activision to help promote next month’s release of the “Guitar Hero World Tour” music video game with a host of promos
Former Relay Exec Opens Experiential Shop
The former executive vice president at Relay Worldwide, Pete Kelly, has opened his own shop, situ8, an experiential marketing company
Loose Cannon: Is This A Data Ship I See Before Me?
Google announces plans to dock data repositories offshore, in ships that use wave motion as a source of energy. Separately, reports of piracy are up. What does this mean for the data industry a few years down the road? The Loose Cannon neatly sidesteps this question in this week’s column.
Spiegel Exec O’Keefe Joins DMA
The Direct Marketing Association has hired an executive who can speak catalogers
Texas Wins Settlement in Senior Lead Card Case
A firm that provides names of senior citizens for insurance offers agreed last week to settle a two year-old legal action against it.
Spanish Postal Service Taps Reva for RFID
Spain, has begun using Reva Systems
NAI Supports Opt-In for ISP-based Behavioral Data
The Network Advertising Initiative (NAI) last week proposed an opt-in standard for data collected online through
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