Month: November 2006

• Travelocity Gnome Takes on Leave of Absence

  Travelocity is on the hunt for its gnome mascot, and as part of a quirky new marketing campaign is asking the public for help finding him.

• Agencies

  Harris Interactive Hires VP-Senior Consultant

  Market research firm Harris Interactive has hired John Fricker as VP-senior consultant for its Loyalty Research Practice.

• McDonald’s Backs McRib Comeback with Promos

  McDonald’s popular McRib sandwich is making a comeback one more time under a new interactive marketing campaign.

• Agencies

  MasterCard Deposits College Savings Rewards

  Saving for college may have gotten a little bit easier thanks to a MasterCard and Upromise initiative that lets consumers earn college savings dollars while making everyday debit card purchases.

• Agencies

  Nissan Partners with Yahoo for Music, Launches Multiple Promos

  Nissan is producing its own concerts and sponsoring a battle of the bands in a effort to reach its target through music.

• Agencies

  PPAI Recognizes 2007 Web Award Winners

  The Promotional Products Association International has named the winners of the 2007 PPAI Web Award.

• Most Consumers Don’t Want Cell Phone Ads: Study

  About a quarter (26%) of current mobile phone subscribers would watch cell phone ads in exchange for free applications, according to a study conducted by research firm Harris Interactive.

• News Brief

  DOCKERS: has entered into a three-year agreement with

• Agencies

  P&I Postscripts

  DENNY’S: has joined forces with the…CARDWAYS.COM: an online customized gift card and greeting card destination, has…NEXT, INC.: a sportswear and promotional products company, has…

• Dialing Up Enrollment

  The Sylvan Learning Center may have finally learned its lesson. For the first time, it is dangling something other than its own preparatory classes as