Travelocity Gnome Takes on Leave of Absence
Travelocity is on the hunt for its gnome mascot, and as part of a quirky new marketing campaign is asking the public for help finding him.
Harris Interactive Hires VP-Senior Consultant
Market research firm Harris Interactive has hired John Fricker as VP-senior consultant for its Loyalty Research Practice.
McDonald’s Backs McRib Comeback with Promos
McDonald's popular McRib sandwich is making a comeback one more time under a new interactive marketing campaign.
MasterCard Deposits College Savings Rewards
Saving for college may have gotten a little bit easier thanks to a MasterCard and Upromise initiative that lets consumers earn college savings dollars while making everyday debit card purchases.
Nissan Partners with Yahoo for Music, Launches Multiple Promos
Nissan is producing its own concerts and sponsoring a battle of the bands in a effort to reach its target through music.
PPAI Recognizes 2007 Web Award Winners
The Promotional Products Association International has named the winners of the 2007 PPAI Web Award.
Most Consumers Don’t Want Cell Phone Ads: Study
About a quarter (26%) of current mobile phone subscribers would watch cell phone ads in exchange for free applications, according to a study conducted by research firm Harris Interactive.
News Brief
DOCKERS: has entered into a three-year agreement with
P&I Postscripts
DENNY'S: has joined forces with the...CARDWAYS.COM: an online customized gift card and greeting card destination, has...NEXT, INC.: a sportswear and promotional products company, has...
Dialing Up Enrollment
The Sylvan Learning Center may have finally learned its lesson. For the first time, it is dangling something other than its own preparatory classes as
