Month: November 2006

• Agencies

  Hasbro Brands 9 Million Little Caesars Boxes for Holiday Promo

  Little Caesars has teamed up with Hasbro to launch a holiday promotion that touts some of the toymaker’s board games on pizza box tops and dangles an online sweepstakes for a chance to win a beach trip and other prizes.

• Agencies

  NFL Challenges Fans to Dream Up Super Bowl Ad

  In the vein of American Idol auditions, the National Football League (NFL) is giving fans the opportunity to pitch their idea for a NFL Super Bowl commercial via screening events, with the possibility of having the winning concept developed into a commercial to air during next year’s game.

• Agencies

  Simon Gift Card Case Moves to Georgia Supreme Court

  The Georgia Supreme Court this week is debating a lawsuit filed by former Georgia Governor Roy Barnes over the legality of Simon Property Group gift card fees.

• Agencies

  P&G Relaunches Eukanuba

  Procter & Gamble’s Iams Co. is relaunching Eukanuba premium dog food with a yearlong promotion and advertising campaign under the theme “Feed the Breed.”

• People in the News

  Jane Altobelli joined global provider of enterprise market information solutions for the consumer packaged goods, retail and healthcare industries Information Resources, Inc. (IRI), Chicago. as executive VP and chief people officer. She will be responsible for global human resources efforts, talent and performance management, organizational change efforts, staffing, benefits and compensation.

• News Briefs

  MCFARLANE TOYS: is gearing up for the launch of a series of…THE NAACP: named DraftFCB…THE N: the nighttime network for teens, has…

• Can’t Read, Won’t Buy: Why Language Matters to Global Marketing

  If you’re reading this article, there’s a pretty good chance that your mother tongue is English. When was the last time you bought something at a store, a restaurant, or a Website that didn’t offer its wares in English?

• Marketing Resource Management: Delivering Predictability

  Control and predictability must be built into managing marketing today. Lofty dream? Not so, say the early implementers of marketing resource management (MRM).

• Email

  Breaking the Abusive E-mail Habit

  Like junkies and other chronic abusers, even some legitimate businesses can’t seem to stop themselves from abusing their permission-based lists with too frequent, often irrelevant mailings.

• Agencies

  Balancing Visible and Hidden Relationship Programs

  There’s an interesting dichotomy in relationship marketing that’s emerging, which contrasts the rigidity of visible marketing programs with the flexibility of so-called hidden programs