November 2006 - Page 30 of 47

Consumers Tend to Skip Online Ads at First: Survey

Consumers are more likely to “view through” an online ad than to click on one, according to a new study by DoubleClick.

Live from Ad:Tech: Marketers Make a Play for In-Game Advertising

In a world cluttered with ad messages, video games are becoming a sought after medium for marketers.

Live from Ad:Tech: Online Video Spending to Hit $775 Million in 2007

Marketers looking for a new way to tout their products are turning more to online video ads. The tactic, one of the fastest growing online ad segments, is projected to reach $410 million, a new report shows.

Digital

Global Local Search to Reach $15.7 Billion: Kelsey Group

Global local search and online classified advertising revenue will grow from $15.7 billion in 2005 to $31.1 billion in 2010, according to the Kelsey Group.

Maine Call Center to Create 300 jobs

A Canadian telemarketing company will take over the former MBNA call center and create 300 jobs, according to wire service reports.

Agencies

Florida Condominium Taps Noise Agency

Sanibel Passage condominium development in Fort Myers, FL has chosen Noise Inc. as its agency of record.

Live from Ad:Tech: Humor, Then WOM, Drive Successful Norelco Launch

When Philips Norelco looked at new product opportunities in the very crowded men’s shaving category, it looked at shaving everything but the face.

Live from Ad:Tech: YouTube CMO, Others, Ponder Online Video

When asked what keeps the new CMO of YouTube.com up nights, the answer came easily:

Agencies

Campbell Joins Go Red for Women

Campbell Soup Co. has become a sponsor of the American Heart Association’s Go Red for Women campaign, with plans to raise $1.5 million for the awareness campaign that’s now entering its third year.

Agencies