Month: November 2006

• Data & Analytics

  Hispanic Online Best Practices: Integrated Marketing and Operations

  The term “integrated marketing” is a popular industry buzzword referring to the synchronization of all aspects of marketing communications, enabling each to work the others as a unified force rather than in isolation.

• Seven Brand and Marketing Trends for 2007

  Niels Bohr once noted that “prediction is very difficult, especially about the future,” but then he didn’t have access to predictive loyalty metrics.

• Agencies

  Huge Popularity of MyCoke Rewards Pushes Extension of Program

  MyCoke Rewards has extended the expiration date for the program due to its overwhelming popularity.

• Coke, Nike Are Tops In Video Game Ads: Study

  When it comes to product recognition by adults in video games, Coke, Pepsi, Nike and Adidas are at the top of the list, according to a recent study.

• Agencies

  Meet the Broker: Michael C. Heaney

  Today we meet Michael C. Heaney, vice president in the list brokerage division at Millard Group Inc.

• Listline e-Newsletter 11/09/06

  Women (95%) who purchased books and magazine subscriptions are included
  in the Bauer Publishing Avid Readers list. The count is 218,964.

• Agencies

  Study Calculates Cost of Poorly Targeted B-to-B Mail

  The average businessperson receives more than 2,000 mail solicitations a year, and a good chunk of that is either addressed to a former employee or irrelevant, according to a new study.

• Rapp Collins Appoints COO, Announces Executive Changes

  Rapp Collins Worldwide has named Ian Haworth as its first global chief creative officer, effective immediately.

• Digital

  Answers.Com Purchases FAQ Farm for $2 Million: Reports

  Answers.com has acquired FAQ Farm, a user-generated content site that contains 280,000 question-and-answer sets on a variety of topics

• OneSource, Basho Strategies Offer Joint Information/Training

  Basho Strategies Inc. has joined with OneSource Information Services to offer sales training and prospecting information to marketing representatives.