June 2006 - Page 44 of 55 - Chief Marketer

Email

Authentication Makes Small Gains in May

As of June 1, 22% of Fortune 500 companies have adopted the SIDF e-mail authentication scheme, an increase of 1% over the previous month, according to Craig Spiezle, director, technology care and safety, for Microsoft.

Email

Return Path Slashes Accreditation Fees for Nonprofits

E-mail deliverability-services firm Return Path today announced it has eliminated licensing fees for nonprofits on its Sender Score Certified e-mail accreditation service.

Listline e-Newsletter 06/06/06

Doubleday Entertainment NY now offers the InsightOut Book Club file.
This list reaches 28,259 gay (82%) and lesbian (18%) book club members.

Starbucks, in Keeping up with the Joneses, Adds Breakfast to its Menu

In a bid to increase its competitive edge, Starbucks is the latest in a string of QSRs to add breakfast items to its menus.

Top Marketer Leaves Chrysler for Microsoft

After five years with the Chrysler Group, Jeff Bell, the automaker’s VP-product strategy, is leaving the company and is reportedly heading for Microsoft Corp.

Seagram’s Pairs Summer Beverages with a Good Book

Seagram’s Cooler Escapes has partnered with Audible.com for a summer promotion that offers downloadable audio books to pair with its breezy alcoholic beverages.

Home Depot Stakes Father’s Day Claim

The Home Depot today breaks TV spots declaring itself the “proud sponsor of Father’s Day” as part of a multi-pronged “holiday” campaign.

Agencies

Twix Touts Sweeps Via Radio

Twix kicks off summer with an online sweeps through radio spots airing on Westwood One.

Agencies

WNBA Ties Sweeps to New AOL Programming

AOL.com will begin delivering WNBA content through its online channels in a multi-year programming deal that extends a partnership that kicked off six years ago.