Topic

Month: June 2006

  • Karen Talavera Opens Consulting Firm

    Karen Talavera has opened Synchronicity Marketing, a direct marketing consultancy based in Worth, FL. The new firm will merge brand, direct and interactive marketing on behalf of its clients.

  • VeriSign Opens New Office in India

    VeriSign Inc., the online marketing services firm, has opened an office in in Koramangala, Bangalore, India.

  • Pick The Winner – June 06 – The Winner

    A White Carrier Is Hard to Beat The white carrier envelope beat the black version by 16% in a test of 50,000 pieces on each side. Subsequently, in an effort to cut the cost of the expensive embossed foil, it was tested against gold-colored ink and an …

  • Agencies

    Site Advocates, Promotes Products for Hearing Loss

    Some may think of blogs as just a place for the Web savvy to rant and rave. But for longtime public relations and technology executive David Copithorne, blogs became a key marketing tool for his site hearingmojo.com.

  • Agencies

    Sweetriot Takes Soft Approach to Chocolate Marketing

    Can you change the world with chocolate? And can you launch a product using only the Web’s power to build communities and spread word of mouth? Sweetriot is a small multichannel start-up that aims to do both those things, one sweet tooth at a time.

  • Agencies

    Pull Double Digit Response Rates and Close Sales Quickly

    Want a big response and quick sales from your next direct marketing effort? Then take your direct mail program to the extreme. When you take things to the extreme many people will love it and a few will hate it. But you won’t be ignored. What do I mean by extreme? Keep reading.

  • Agencies

    Tips & Teasers

    Moneris Solutions, Inc., an electronic transaction processor, has launched a gift card program tailored to small business. To learn more, visit http://www.monerisusa.com.

  • Listline e-Newsletter 06/07/06

    Some 13 million names are available on the WKBusiness Advantage file.
    This is a multiple source database of direct mail sold business owners
    and executives.

  • Email

    The Link Between Content and Sales

    When e-zines first came out, chief marketing officers looked at e-mail newsletter reports and were excited about using open rates and clickthroughs to measure their success and justify the investment.

  • Agencies

    Hampton Campaign Turns Consumers Into Bed Heads

    Hampton hotels are giving new meaning to the term “bed head” as part of a new campaign and mobile marketing tour designed to promote its new bedding package.