Topic

Month: June 2006

  • Sharper Image Losses Widen

    Sharper Image Corp. reported a net loss of $12.6 million for the first quarter compared to a net loss of $4.6 million last year.

  • Jos. A. Bank Income Falls

    Jos. A. Bank Clothiers Inc. reported net income of $5.9 million for the first quarter, down from $6.7 million last year.

  • NEDMA Names Blake President

    Craig Blake, vice president of sales at fulfillment house W.A. Wilde Co. has been named president of the, New England Direct Marketing Association. He will be inducted June 14 at the group’s 44th annual conference and exposition at Bentley College’s …

  • Listline e-Newsletter 06/08/06

    Worldata recently assumed management of several lists formerly managed
    in-house by Stevens Publishing. Lists of subscribers are available to
    such newsletters as Water Week, Waste Management, Environment Protection
    and Hazmat News.

  • Inventing the Circle

    There’s no shortage of companies trying different ways to get small local businesses to make the jump to online advertising. Google, Yahoo!, MSN and A9 are all out there beating the bushes to set up business profiles for local enterprises that don’t now have their own Web sites. And the Internet Yellow Pages directories are putting their sales forces into motion to convince Mom and Pop concerns that they, too, can have a prominent online presence with a minimal investment of time, if not of money. So what’s so special about Merchant Circle?

  • The Virtues of Getting Vertical

    As a term within the search industry,

  • Some Tips for Cleaning Up Clicks

    The measurement and eradication of click fraud

  • In Major Move, Disney Integrates Global Marketing

    Disney Parks is making dreams come true as part of a major new initiative that integrates its entire global portfolio of parks and resorts under one marketing theme.

  • MasterCard and Bud Tie Unique Concepts to Break Up

    Universal Studios’ surprise hit, The Break Up, starring Jennifer Aniston and Vince Vaughn, has provided plenty of fodder for brands to play on the trials and tribulations of romantic woes.