June 2006 - Page 36 of 55 - Chief Marketer

Placing Sure Bets on Customer Knowledge

Yes, traditional mass-marketing tactics are alive and well. At the same time, to help compensate for audience fragmentation and boost their house advantage, smart companies are infusing more customer knowledge into their marketing decisions.

Agencies

Marketing Performance Management: The Case for Customer Experience Management

Customer relationship management (CRM) attempts to pull together a sense of reality in brand, relationships, and loyalty. But CRM requires a massive investment and organizational change to adopt more and more robust technology and processes.

Myths of Magazine Engagement

An article in a recent “Ad Age” noted that “engagement” has begun to resemble a Holy Grail of magazine metrics, and we agree. But only if you define it properly.

Agencies

COLLOQUY Corner: The Yin and Yang of Loyalty Marketing

Once you’ve decided to collect and use customer data in your marketing efforts, how do you encourage customers to raise their hands and ask to be identified through your program?

Agencies

Tally Officially Returns InfoUSA Directors to Board

InfoUSA

AOL Catches Heat for E-mail Ads

AOL is under fire again for an e-mail-related issue, this time for delivering ads with subscribers

CDW Sales Rise in May

CDW Corp., the Vernon Hills IL-based catalog and online retailer of computers and other tech gear, said on Friday that May sales were $551.3 million, an 11.9% increase over sales for the same month in 2005.

Listline e-Newsletter 06/09/06

CMP Media has selected MeritDirect to manage the MediaLive International
attendee lists. This portfolio includes Comdex by MediaLive
International with 267,465 registered attendees.

Agencies

McDonald’s Celebrates World Cup Fever with Global Campaign

McDonald’s is touting its ongoing sponsorship of the FIFA World Cup with a host of promotions and in-store activations spanning the globe to reach Hispanic consumers and soccer fans, alike.

Agencies