PayPal’s First Promotion Dangles Instant Cash Prices
PayPal, an online payment service, has unveiled its first consumer promotion awarding new and old customers who activate PayPal Mobile accounts with cash prizes.
Live from Ad:Tech San Francisco: Personal Profiles Key to Targeting
(Direct Newsline)—The recent proliferation of Internet social networks like MySpace.com and blogging phenomenon are creating millions of self-reported consumer profiles for potential targeting of products and services.
News Brief
ADIDAS: has entered a five-year marketing partnership with
Chevrolet builds buzz for three letters: HHR
Last July, Chevy welcomed the newest member of its family, known by three letters: HHR. The sport utility vehicle needed a unique and integrated campaign
MSN Q1 Ad Revenue Fails to Pace Google, Yahoo!
Microsoft committed itself almost three years ago to catching up to Google and Yahoo! in search. But the company
First-Quarter Sales, Profits Drop at Blair
Blair Corp., a national multichannel direct marketer of apparel and home products, saw a 4.5% decline in its net sales for the first quarter of 2006, the company announced. Sales for the period were $102.7 million, down from $107.6 million during the same quarter last year.
Florida Bill Would Ban Mail-Order Sales by Big Wineries
A bill passed unanimously last week by the Florida House of Representatives would bar the largest out-of-state wine producers from marketing their products to Florida customers over the Internet or through the mails.
Five Convicted in Two Credit-Card Telemarketing Scams
Two separate cases of telemarketing fraud involving credit cards came to an end Friday as four men were convicted of conspiracy in Iowa, while another pleaded guilty to felony telemarketing in Kentucky.
Avon Sales Up in Q1, But Profits Decline
Avon, the largest direct seller of cosmetics in the world, posted stronger sales growth than expected for first-quarter 2006, due largely to some strong product introductions.
BrandAnimation: Equal Opportunity Positive Branding
It’s Saturday and I’m working on a column that was supposed to be turned in two days ago while getting the ultimate NFL junkie’s fix: the 2006 NFL Draft on ESPN
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