What Marketers Should Know About Buying Leads

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Businesses, like people, are strapped for time and money, which makes time- and money-saving alternatives quite appealing.


So for marketers tasked to generate leads, the option to buy leads from external sources can be appealing. But this begs the question: Should marketers buy leads? Are purchased leads the equivalent of fast food


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by Patricia Odell

Campaign: Arby’s Meat Mountain Client: Arby’s Agency: Alcone