What Lead-Generation Marketers Need to Take Care of Before 2013

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Thanksgiving and Black Friday are behind us, Cyber Monday is upon us, and 2013 is awaiting us.

Cleaning supplies

Yes, we’re in the homestretch of 2012, which means there are lots of things lead-generation marketers should be doing to wrap things up well this year and set their ships on the right course for 2013.

Holiday offers
Just as consumers should be doing, marketers should be budgeting for the holidays. More specifically, they should be planning on ways to capitalize on the festive season by having enough money in their budgets for seasonal offers to their clients, according to Peter Klein, senior vice president of media services at


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by Patricia Odell

Campaign: Know Your IBM Client: IBM Agency: Motivforce Marketing and Incentives Limited