Checking his smartwatch

Posted on by Beth Negus Viveiros

Young stylish and fashionable man checking his smartwatch in cafe bar. High angle shot. Selective focus. Toned image.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.