Arc’s focus on the shopper has led to the development of proprietary shopper journey research assessment tools and the creation of the Interactive Retail Lab, a platform for testing and evaluating retail technology and innovations. It also established a formal partnership with FRCH, an award-winning structural design and architectural firm that creates stand-alone retail design concepts. Talking about design, have you seen that human-size Premium Chicken McWrap Arc helped create for an integrated McDonald’s campaign? Makes your mouth water.
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