Arc’s focus on the shopper has led to the development of proprietary shopper journey research assessment tools and the creation of the Interactive Retail Lab, a platform for testing and evaluating retail technology and innovations. It also established a formal partnership with FRCH, an award-winning structural design and architectural firm that creates stand-alone retail design concepts. Talking about design, have you seen that human-size Premium Chicken McWrap Arc helped create for an integrated McDonald’s campaign? Makes your mouth water.
Chief Marketer 200
Bottlerocket Marketing (a division of Brand Connections) teamDigital Promotions, Inc. FCB/RED Havas Street Marden-Kane, Inc. Generation Z Marketing Blue Chip Marketing Worldwide BeCore Ventura Associates International LLC Fluent