• Core 1: Shopper Marketing
  • Core 2: Retail (in-store) Marketing

  • Clients Include: Coca-Cola, McDonald’s MillerCoors, Procter & Gamble, Intel
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Arc’s focus on the shopper has led to the development of proprietary shopper journey research assessment tools and the creation of the Interactive Retail Lab, a platform for testing and evaluating retail technology and innovations. It also established a formal partnership with FRCH, an award-winning structural design and architectural firm that creates stand-alone retail design concepts. Talking about design, have you seen that human-size Premium Chicken McWrap Arc helped create for an integrated McDonald’s campaign? Makes your mouth water.