PepsiCo Talks Brand Lift, Programmatic, Measurement and Data Use Cases
How the beverage brand is adjusting to shifting consumer behaviors, leveraging programmatic and tapping into cultural moments to remain relevant.
How the beverage brand is adjusting to shifting consumer behaviors, leveraging programmatic and tapping into cultural moments to remain relevant.
Six trends in programmatic that could shape the year ahead.
How Jägermeister Cold Brew's programmatic digital out-of-home (DOOH) campaign increased consideration and intent to purchase by 66 percent.
In an effort to gain more control over their first-party data, the majority of U.S. brands are taking programmatic in house.
Consider these five ideas for making your multicultural marketing campaigns inclusive.
Marketers can leverage the same data they use for direct mail to create programmatic digital, including addressable geo-fencing.
Programmatic advertising has changed the game for small and medium websites. What are the best practices to avoid fradulent practices?
Using precise, real-time targeting and dynamic storytelling, programmatic advertising connects brands like Vitamix to consumers in a more personal way than ever before.
For those who transacted ad buys manually for years using spreadsheets and fax machines, the dawn of automated, programmatic media buying has been unsettling.
While the majority of spending is still focused on direct response, an increasing number of smart advertisers are looking at programmatic for branding.
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