Ecommerce
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Digital
B2B Sellers Missing Digital Opportunities: Survey
The majority of B2B buyers—87 percent—are purchasing online, but only 11 percent say it is their channel of choice, showing there is room for improvement when it comes to digital B2B ecommerce experiences
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Digital
Amazon Makes a Move on B2B
The reports of Amazon’s new Shipping With Amazon (SWA) service shows signals the online titan wants to disrupt B2B ecommerce, as well as B2C.
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Technology
5 Tips for Striking a Balance in Ecommerce
As marketing teams strive to set a new bar for content and feature richness,
what can they do to protect ecommerce site performance in the process? -
Technology
Powering Marketing With AI to Boost Revenue
From deep learning in the form of neural networks and image identification to machine learning and optimization algorithms, there is a lot AI offers marketers.
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Digital
Improving Online Personalization: 5 Tips
Online personalization faces several challenges, including privacy concerns. Here’s 5 ideas for avoiding the creepiness factor.
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Engagement
The True Tale of Johnny Cupcakes
Johnny Cupcakes founder Johnny Earle shares the story of his
brand’s tasty experiential marketing strategy. -
Agencies
Vineyard Vines Markets the Good Life
Learn how Vineyard Vines built their brand around the aspirational quality of preppie clothing.
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Agencies
Johnston & Murphy Reengages Best Customers With Direct Mail
A centralized database and a generous direct mail offer enabled Johnston & Murphy to increase repeat purchases among its top tier customers.
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Agencies
Keep Pace With What Customers Want Now: Forrester
Marketers need to be in touch with what customers want now—you can’t be too far behind, but you can’t be too far ahead either.
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Agencies
How Wish.com Goes Global in Mobile
Connecting on a global level in mobile means having empathy for your international users’ needs.
