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Social Marketing

Why Social Media Influencers are a Valuable Asset for Your Brand

By Al Cadena The popularity of this year’s fifth-annual VidCon, which saw 18,000 people swarming Anaheim to meet their favorite YouTube stars, is just the latest piece of evidence proving that Yo

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Article

Sep. 18 2014




Tips For Sharing Research-Based Content

Marketers should use research that first answers a common question to get people’s attention, and also must decide what type of research they’d like to become known as a source for. Keeping messages simple and clear is also key.

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Article

Sep. 18 2014




The Human Side of Paid Social

Leveraging paid social media campaigns is an effective way to get messages out to targeted audiences, but a little bit of human touch is necessary in order to get people to click and convert.

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Article

Sep. 11 2014




Tips for Killer Social Media Campaigns

Running a social media campaign right takes skill and the right timing, whether its a contest, a quiz or an effort to get people to sign up for newsletters, just throwing an offer out on social media networks isn’t going to cut it.

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Article

Sep. 11 2014




Using Social Proof to Boost Conversions

Marketers can leverage social proof to build quality engagements with customers, and hopefully turn those engagements into conversions.

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Search Engine Optimization - Magnifying Glass

Article

Sep. 04 2014




Integrating SEO and Social Marketing

Digital marketing expert Dave Lloyd says that marketers need to integrate SEO and social marketing if they want to create the most effective marketing strategies for their companies.

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Article

Sep. 03 2014




Six Tips for Better B2B Social Marketing 1

Here’s what some of the experts at BMA2014 had to say about B2B social marketing.

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Article

Aug. 20 2014




Why Social Media Influencers are a Valuable Asset for Your Brand

Popular YouTube influencers can make great social media influencers if you play your cards right. Here’s some solid tips.

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Article

Aug. 18 2014




Chief Marketer’s Annual B2B Lead Gen Survey

It’s no surprise that online channels are showing the largest growth for B2B lead generation in 2014. Download this special report for our exclusive survey results and discover: The increasing role of social media for B2B lead gen How and why email continues to be an important lead gen tool What marketers see as their […]

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twitter followers

Article

Aug. 13 2014




Twitter Tests Video Ads

Twitter tests video ads that looks like user’s tweets.

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social commerce

Article

Aug. 13 2014




Lessons From China on Social Commerce

China is years ahead of U.S. marketers when it comes to social commerce. This article gives us the scoop and tips.

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