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Applebee’s Forks Over its Instagram to Customers

Lauren Johnson (AdWeek) For the next year, Applebee’s will post customers’ foodie photos on its Instagram site capitalizing on what it says are the 780,000 photos tagged with the Applebee’s h

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Applebee's Instagram

Article

Jul. 23 2014




Applebee’s Forks Over its Instagram to Customers

Applebee’s will post customers’ foodie photos on its Instagram site capitalizing on what it says are the 780,000 photos tagged with the Applebee’s hashtag.

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location-based marketing tools

Article

Jul. 23 2014




All Roads Lead to Location Based Data

Location based data is paving the way for innovation in marketing on a local basis.

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Football-On-Your-Phone_Grey595

Article

Jul. 18 2014




Winning Mobile and Social Campaigns that Connect with Consumers

Looking for award winning mobile and social creative, with measurable results? Consider these three brand-case histories from PRO Award winning agencies.

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social storytelling

Article

Jul. 17 2014




Sequential Social Storytelling Bests One-offs

Tell your brand story through sequential social storytelling and you’ll get better results that the typical campaign.

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share a coke

Article

Jul. 16 2014




Have You Shared a Coke Lately?

The Share a Coke campaign has exploded on social with kids posting selfies with bottles of Coke printed with their names.

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Pfizer A Fear of Getting Old

Article

Jul. 16 2014




Pfizer Circulates a Fear of Getting Old

Pfizer regroups on its 2012 “Get Old” campaign with a socially driven campaign that focuses on consumer engagement.

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Bazaarvoice_trust_mark_large

Article

Jul. 16 2014




Consumer Reviews and Retail Success

Bazaarvoice has released a report analyzing over 100,000 pieces of consumer-written content and traffic trends, and the results show engaged shoppers who are reading reviews are more likely to buy.

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NASA_LOGO

Article

Jul. 16 2014




NASA’s Giant Step in Social Media

Learn how NASA is building social colonies to raise awareness.

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2014 World Cup Marketing

Article

Jul. 09 2014




Snickers, Volkswagen, Visa, Nike Play in the World Cup

Dozens and dozens of brands are marketing with the World Cup. Check out the winners and losers.

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B2B social media

Article

Jul. 08 2014




3 Social Marketing Tactics You Might not be Thinking About

Research turned up these three social marketing tactics that are often relegated to the back burner, but shouldn’t be.

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