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Honey Maid Responds to Anti-gay Comments: Video

Nathalie Tadena (CMO Today) The Honey Maid brand took a real bashing over its March ad showing interracial and same-sex families. It responded with Read and Discuss

personal-branding595

Article

Apr. 17 2014




3 Strategies to Harness the Power of Personal Branding

Recognizing the impact of personal branding and harnessing its power can create enormous gains for the brand.

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Honey Maid

Article

Apr. 17 2014




Honey Maid Responds to Anti-gay Comments: Video

Honey Maid responded to critics of its ad with a video showing way more people liked it than didn’t.

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gavel595

Article

Apr. 17 2014




Tweet of Katherine Heigl Gets Duane Reade in Hot Water

Duane Reade finds itself in court after posting a tweet that included a pic of actress Katherine Heigl.

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content marketing

Article

Apr. 16 2014




Content Marketing is NOT Advertising

This article offers tips on preparing and evaluating content marketing and yielding benefits.

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facebook hashtag

Article

Apr. 15 2014




Surviving Facebook’s 1% Brand Reach

Facebook is said to be announcing a change to their News Feed algorithm, EdgeRank, that reduces the organic reach for brand pages to just 1%-2% of their fans.

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LinkedIn logo

Article

Apr. 14 2014




CMO Talks: Goodbye LinkedIn Products and Services, Hello Showcases 1

LinkedIn is replacing the “Products” and “Services” pages with “Showcase” pages. What does that mean for you?

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2014 PRO Awards Late Deadline

Article

Apr. 10 2014




How YOU Can Win a 2014 PRO Award

This blog is packed with tips to help you complete the 2014 PRO Awards entry form.

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social media

Article

Apr. 10 2014




4 Tips to Cultivate an Active Social Media Community

Now’s the time to take some steps to get fans and followers of your brand’s social media channels more active.

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youtube videos

Article

Apr. 09 2014




Posting a Video on YouTube? 4 Steps to SEO it.

Posting video on YouTube can bring some real life to your brand, but don’t forget to SEO it. Here’s 4 steps.

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IKEA Home Tour

Article

Apr. 03 2014




IKEA Puts Employees on the Road to Provide Home Makeovers

IKEA’s new yearlong campaign includes in-home makeovers with IKEA products, web videos and more.

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