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Why Social Media Influencers are a Valuable Asset for Your Brand

By Al Cadena The popularity of this year’s fifth-annual VidCon, which saw 18,000 people swarming Anaheim to meet their favorite YouTube stars, is just the latest piece of evidence proving that Yo

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influencer595

Article

Aug. 20 2014




Why Social Media Influencers are a Valuable Asset for Your Brand

Popular YouTube influencers can make great social media influencers if you play your cards right. Here’s some solid tips.

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twitter followers

Article

Aug. 13 2014




Twitter Tests Video Ads

Twitter tests video ads that looks like user’s tweets.

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social commerce

Article

Aug. 13 2014




Lessons From China on Social Commerce

China is years ahead of U.S. marketers when it comes to social commerce. This article gives us the scoop and tips.

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Article

Aug. 12 2014




Five Strategies to Selling Your Boss on Social Media Spending

CMOs must justify social media spending, even if their organizations don’t quite understand the benefits of social engagement.

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Article

Aug. 07 2014




Facebook Ads Getting Pricier

It’s getting more expensive to buy ads on Facebook, with the social network’s total ad impressions declining by 25 percent and its ad revenues rising by 67 percent.

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vine ecommerce video marketing

Article

Jul. 31 2014




How Brands are Sneaking Ads onto Vine

Brands are finding ways around Vine’s no ad policy to get their message out to the millions of Vine users.

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Article

Jul. 31 2014




American Eagle Uses Artist’s Graffiti, Gets Slapped with a Lawsuit 1

American Eagle found itself in hot water after using a popular graffiti artist’s well-known drooping eyeballs in its marketing without permission.

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NIVEA-Body-Care-Beiersdorf

Article

Jul. 29 2014




Developing the Right Multichannel Strategy to Support Customer Acquisition 1

Here are four strategies that will help you develop the right multichannel mix for your brand.

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social media influencers

Article

Jul. 24 2014




5 Tips to Find the Right Social Media Influencers 1

How do you make sure that your pick of social media influencers are the right people to represent your brand? Here’s five tips.

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Applebee's Instagram

Article

Jul. 23 2014




Applebee’s Forks Over its Instagram to Customers

Applebee’s will post customers’ foodie photos on its Instagram site capitalizing on what it says are the 780,000 photos tagged with the Applebee’s hashtag.

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