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Social Marketing

Why Social Media Influencers are a Valuable Asset for Your Brand

By Al Cadena The popularity of this year’s fifth-annual VidCon, which saw 18,000 people swarming Anaheim to meet their favorite YouTube stars, is just the latest piece of evidence proving that Yo

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social-media-set

Article

Oct. 16 2014




Avoiding Social Media Pitfalls

Social media can be a tricky landscape for brands, and there are some rules every marketer should know before diving into social campaigns.

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Article

Oct. 09 2014




Social Spending for the Holidays

The holiday season is just around the corner, and research shows marketers will be spending big on advertising in the social media arena, and on Facebook in particular.

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Article

Oct. 09 2014




New Content Marketing Strategies

There is more to content strategy than implementation alone, with new research showing that while adoption of content marketing has become prevalent across B2B organizations, the difference between good and great organizations revolves documentation.

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Article

Oct. 06 2014




Videos Boost Engagement and Conversion for eBags

Videos integrated throughout the path-to-purchase are increasing conversions for online bag and accessory site eBags.com.

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Article

Oct. 02 2014




The ROI of Social Marketing

Gauging the ROI of social media marketing can be a tricky proposition, but International Institute of IT Economics principal Peter Brooks has some ideas on how best to handle it.

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Article

Oct. 02 2014




How Twitter Lead Gen Cards Net Subscribers

Twitter Cards are an under-utilized social media tool that savvy marketers can use to gain more subscribers for free.

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Article

Oct. 01 2014




Social Advocates Can Fuel Big Buzz

Savvy brands are leveraging social advocates, or super fans, to spread their messages organically across social platforms, and marketers are learning to leverage them to supplement paid ad campaigns.

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content maze

Article

Oct. 01 2014




B2B Marketers Creating More Content Than Ever: Report

Of the 86% of B2B marketers who are doing content marketing, only 38% feel they are effective at it.

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Article

Sep. 25 2014




Changes to Facebook’s Mobile Ad Platform?

Facebook could be announcing changes to its mobile ad platform as early as next week, with speculation that the social giant will be moving away from cookies and relying more on its own enormous database of user information.

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Article

Sep. 25 2014




Q&A: Word of Mouth Marketing Association

This week was Social Media Week Chicago, where all things social took center stage in the windy city. Chicago-based Word of Mouth Marketing Association president Suzanne Fanning spoke with the Chicago Tribune about the power of social media as a marketing tool.

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