Selected Partner Content
Valuable content offered by third-party experts and influential solutions providers, these downloadable resources are designed to give marketing professionals additional insights and alternative perspectives on strategies, tactics, marketing technologies and channel optimization.
Marketers face the challenge of managing content creation, revisions and approvals across several teams. This can become an unwieldy process, as it often puts deadlines and budgets at risk.
A recent survey of mid-market marketing executives reveals the growing complexity of their role, despite an abundance of technology designed to simplify marketing. Download the report for findings on the challenges of modern marketers and how they prioritize in the face of rising revenue expectations.
The role that voice and the phone call play in marketing and sales success has never been bigger. There were 30 billion inbound sales calls made to businesses in the U.S. alone last year, and thanks in part to the popularity of smartphones, that number is expected to reach 70 billion by 2016.
Learn How to Generate, Track, and Manage Inbound Mobile Calls. Smartphone adoption around the world is exploding. It’s changing the way businesses market and advertise. It’s now critical that you have a well-thought-out strategy for marketing to smartphone users.
Best Practices in Big Data and Engagement, capitalizing on Big data opportunities for personalized and targeted communications.
Hear Don Peppers, Founding Partner, Peppers & Rogers Group, and David Cooperstein, VP, Research Director serving CMO professionals on taming big data with the right questions.
SAP Customer Engagement Intelligence is suite of applications for the sales, marketing, and services lines of business powered by SAP HANA. The software can help you develop a deeper understanding of customers so you can strategically grow revenue and margin.
When travelling abroad, mobile users typically want to use their phone just like they do at home. Learn how Vodafone Netherlands leverages SAP InfiniteInsight to predict potential churn and to make customers aware of the products and services that help them enjoy their mobile life - anytime, everywhere.
Jonathan Becher, CMO of SAP, discusses how marketers can leverage big data during Brand Innovators Big Data event, which took place in December 2013.
IDC explains how marketers use predictive analytics to create a complete and compelling customer experience. Learn how you can turn all the data your company collects into accurate, real-time insights that can help you drive better customer engagements and build loyalty.
- Best Practices in Big Data and Engagement: Capitalizing on Big Data Opportunities.
- Thought Leadership Video - Tame Big Data with the Right Questions
- Solution Overview Video - SAP Customer Engagement Intelligence
- Lead-to-Revenue Best Practices: Driving Pipeline Growth across the Enterprise
- Earning your Edge with the Mobile Majority
- Benchmarking Your “Customer Relationship Maturity Level”
- AMA TV: Make Your Business Meeting Memorable [Video]
- Case Study: Digital Marketing Firm
- Buy or Build? How to Handle Your Company’s Email
- The Essential Email Deliverability Guide