Selected Partner Content
Valuable content offered by third-party experts and influential solutions providers, these downloadable resources are designed to give marketing professionals additional insights and alternative perspectives on strategies, tactics, marketing technologies and channel optimization.
The role that voice and the phone call play in marketing and sales success has never been bigger. There were 30 billion inbound sales calls made to businesses in the U.S. alone last year, and thanks in part to the popularity of smartphones, that number is expected to reach 70 billion by 2016.
Learn How to Generate, Track, and Manage Inbound Mobile Calls. Smartphone adoption around the world is exploding. It’s changing the way businesses market and advertise. It’s now critical that you have a well-thought-out strategy for marketing to smartphone users.
Learn how a recreation services business uses Box to save 8 to 10 hours per week by collaborating on documents to run events.
See the top problems marketers face today and what they are doing to solve these challenges.
In the marketing world everything is measured for ROI. Collaboration among teams in real time has become an expectation to work efficiently. Learn the 5 cultural shifts driving the need for collaboration to deliver productivity and drive ROI.
Learn why over 225,000 companies rely on Box to manage campaigns with ease, streamline workflow, and collaborate from anywhere, on any device at any time.
Advertising on social networks? Isn’t that invasive? No! Not when done with a goal of enriching the experience of those inhabiting the various social channels. Imagine helpful, pertinent offers served up just as a topic becomes hot. Or picture links to additional information that appear right when a person begins to ponder something new.
Hopeful messaging is wasted messaging. Clear targeting means more than just Who. It also demands a knowledge of How, When, and What. Read this quick guide on what you can do to ensure your web pages and white papers, social posts, and search optimization are primed and ready for any “road to discovery” your audience takes..
Read this report by Forrester Research, Inc. for a better understanding of customer life-cycle marketing systems, a look at the landscape of CLCMS technology providers, and key recommendations for CMOs to prepare for and adopt these new but necessary tools.
It’s the small guide to big ideas to improve your marketing automation expertise. More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality.
- Brixen Ivy Rooftops Case Study
- 5 Problems Marketers Face Today
- 5 Trends Shaping the Way Marketers Work Now
- How to Drive Engagement in a World of Content Overload
- Mastering the Demand Cycle: Targeting and Nurturing for the New Buyer's Journey
- Chief Marketer’s Annual B2B Lead Gen Survey
- AMA TV: Building Millennial Leadership Through Recognition [Video]
- AMA TV: Make Your Business Meeting Memorable [Video]
- A Guide for Integrating Transactional and Marketing Email
- The Essential Email Deliverability Guide