Selected Partner Content
Valuable content offered by third-party experts and influential solutions providers, these downloadable resources are designed to give marketing professionals additional insights and alternative perspectives on strategies, tactics, marketing technologies and channel optimization.
The role that voice and the phone call play in marketing and sales success has never been bigger. There were 30 billion inbound sales calls made to businesses in the U.S. alone last year, and thanks in part to the popularity of smartphones, that number is expected to reach 70 billion by 2016.
Learn How to Generate, Track, and Manage Inbound Mobile Calls. Smartphone adoption around the world is exploding. It’s changing the way businesses market and advertise. It’s now critical that you have a well-thought-out strategy for marketing to smartphone users.
This report provides a statistical profile of today’s distracted consumer and examples from leading brands, followed by actionable tips for effectively communicating and converting this new type of consumer.
In order to appeal today’s empowered audiences, you have to deliver highly personalized marketing experiences that respond to their needs and behavior.
Authentication. Whitelists. Spam complaints. Metrics. Ensuring email deliverability is harder than it sounds in today’s complex technical landscape.
Our team has curated 20 examples of inspiring cross-channel marketing creative from the past year – showcasing standout cross-channel creative. Carefully curated by a team of experts.
Email Design & Coding Recommendations: General guidelines for designing HTML emails and coding HTML, mobile and text emailsWritten by the experts behind successful top-brand campaigns, this whitepaper covers everything from designing for today’s multi-screen readership to conquering coding errors that ruin carefully crafted emails.
This commissioned study, conducted by Forrester Consulting on behalf of Oracle Responsys, analyzed the habits of 200 marketers to assess the impact on their brands ability to meet, or even anticipate, rapid changes in individual customer behavior.
Mobile devices are transforming how we interact with each other and the world. Tapping mobile potential doesn’t have to take sorcery. Don’t let your efforts to keep up create a fragmented customer experience.
Driving the Future of Business: An interview with SDL CMO, Paige O’Neill, and Altimeter analyst, Brian SolisWatch SDL CMO Paige O'Neill's interview with Brian Solis, author and digital analyst at Altimeter Group, as they discuss generation 'C,' disruptive technologies and the role of empathy in your business strategy.
- 30 seconds or less - How marketers can reach the distracted consumer
- Making the Shift: How Great Marketers Are Changing Their Focus From the Campaign to the Customer.
- The New-School Marketer’s Guide to Email Deliverability
- Tip Sheet—Retargeting Tricks & Trends
- Inside Overstock’s Transition to Data-Driven Marketing: Using Technology to Drive Customer Centricity
- Marketing Technologists Revealed
- AMA TV: Building Millennial Leadership Through Recognition [Video]
- AMA TV: Make Your Business Meeting Memorable [Video]
- A Guide for Integrating Transactional and Marketing Email
- The Essential Email Deliverability Guide