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Promotional Marketing

9 Ways the CMO Role Impacts Your Bottom Line

(CMO.com) Allocating activities, greater perceived importance, prior experience in strategic planning are among the nine ways a chief marketing officer can make a difference to the business.

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video marketing

Article

Feb. 19 2014




5 Tips to Make Video Marketing Work Hard for Your Brand

Here’s five tips to help you ring up sales and build brand awareness using video marketing.

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digital595

Article

Feb. 19 2014




Marketers Feel Unprepared to Manage Big Data: IBM Study

IBM’s CMO Study found that feeling the most under-prepared when it comes to the idea of Big Data rose to the top. Three main factors are in play to help.

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Subaru Winterfest

Article

Feb. 13 2014




Subaru Winterfest Amplifies Experiential Side

Subaru has recharged the experiential side of its Subaru Winterfest tour which brings its activities to 12 mountains across the country.

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barbie595

Article

Feb. 13 2014




“Unapologetic” Promotion Flames Controversy over SI’s Barbie Doll Issue

With Barbie about to appear in the 2014 Sports Illustrated swimsuit issue, a new promotion “unapologetic” is getting underway.

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marketing trends

Article

Feb. 07 2014




8 Marketing Trends You May Not Be Thinking About, but Should Be

This set of marketing trends is worth taking a look. It spotlights technological, demographic and cultural shifts combined with opportunities for marketers.

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yahoo595

Article

Feb. 05 2014




Yahoo, Buffett, SCA in Legal Tangle Over Billion-dollar Basketball Contest 3

A he said, she said between Yahoo, Warren Buffet and SCA Promotions over a NCAA men’s basketball contest has landed in court.

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2014 PRO Awards

Article

Feb. 03 2014




Bring it on! The 2014 PRO Awards is Now Open for Entries

You worked hard. You got results. Now get the recognition you deserve. Enter the 2014 PRO Awards.

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hershey-groundhog

Article

Feb. 03 2014




Groundhog Day: The Next Marketing Frontier?

Why are marketers ignoring the promotional potential of Groundhog Day?

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SuperBowl595

Article

Jan. 29 2014




Fox Sports and Facebook in Super Bowl Deal

Fox Sports and Facebook have a marketing deal that encompasses television programing, Instagram, websites, social and all things Super Bowl Sunday.

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local marketing

Article

Jan. 29 2014




Activating Measurable Local Marketing Campaigns Still a Challenge: Study

This new study from Balihoo uncovers the latest stats on local marketing including challenges, disconnects, ROI and budgets.

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