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Ford’s Marketing Catches Fire with Millennials

Dale Buss (Forbes.com) Ford has made major progress with Millennials through its marketing and new products. This five-year effort is paying off and Ford hopes that love for the brand continues as

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world-cup-300

Article

Jun. 30 2014




5 Tips to Execute Better Global Marketing Campaigns

As fans worldwide cheer their favorite teams in the 2014 World Cup, global brands large and small are eagerly seizing the opportunity to market to a captivated audience.

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event marketing

Article

Jun. 30 2014




How to Make Events Work Harder 1

How marketers can improve the results of events through data collection, attendee types and behavior and more.

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2014 PRO Awards Winners

Article

Jun. 30 2014




FCB Chicago Takes Top Honors at 2014 PRO Awards Gala

The 2014 PRO Awards Gold, Silver, Bronze winners: case studies, images.

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kraft-cupcakes-355

Article

Jun. 30 2014




4 Ways Food Brands Make Influencer Marketing Work

Leveraging bloggers and collaborators on social media for influencer marketing is paying off big-time for food brands like Kraft, Whole Foods and Coca-Cola.

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brand value

Article

Jun. 24 2014




Millennials and their Love for Loyalty Programs

Based on a January 2014 study, millennials are more likely in general to become loyalty members to companies in order to receive deals and rewards.

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Article

Jun. 19 2014




3 Ways to Break Through Marketing Clutter

Here’s three basic premises that businesses can and should think about to slice through the marketing clutter.

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millenials

Article

Jun. 19 2014




One Big Marketer’s Challenge: Selling to Millennials

Far too many marketers are having a hard time selling and reaching millennials. This article offers some advice.

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2014 PRO Awards

Article

Jun. 16 2014




4 Reasons Why YOU Should Attend the PRO Awards Gala: June 25 NYC

Whether your campaign rose to the top as a 2014 PRO Awards finalist, you entered a campaign that didn’t quite make the cut or you didn’t participate at all this year, The 2014 PRO Awards Gala, June 25 in NYC, is an event that both agencies and brand marketers don’t want to miss. Here are […]

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Sephora-595

Article

Jun. 11 2014




Sephora Heads to Australia with a Smart Marketing Strategy

A self-service format is part of Sephora’s marketing strategy to build a loyalty base of customers with its first store set to open in Australia in December.

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subway-355

Article

Jun. 10 2014




Subway $5 Footlong Success Shows the Power of Simplicity

The local beginnings of the Subway $5 footlong campaign perfectly illustrates the power of marketing simplicity.

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