Posted on by Patty Odell

Lou Kovacs honed his people skills at a young age, working as a DJ in a Boston-area bar and driving a cab one summer on Cape Cod.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.