ANHEUSER-BUSCH: has signed hip-hop superstar Nelly to help prevent under age drinking. A 30-second spot titled “Who am I?”, created by DDB Chicago, begins airing May 18. In the ad, the artist takes on other professional styles of dress, such as a chef, a boxer and a golfer. He reminds parents to talk to their kids about underage drinking.
POWERBAR PRIA: the company’s line of women’s nutrition bars and beverages, has partnered with the National Philanthropic Trust as a national series sponsor for the 2005 Breast Cancer 3-Day Series, benefiting the Susan G. Komen Breast Cancer Foundation and the National Philanthropic Trust Breast Cancer Fund. The agreement makes PowerBar Pria the exclusive program sponsor in the nutrition, energy and snack bar category for the 2005 series of multi-day, 60-mile breast cancer education and fundraising walks. Power Bar and the Trust will collaborate on a national breast cancer consumer education and fundraising campaign and regional event-based marketing programs.