Women with smartphones in a bar

Posted on by Beth Negus Viveiros

Two women sitting in a bar and staring at mobile phones – Girls watching a video online on portable device

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.