According to the latest figures from the Interactive Advertising Bureau (IAB) and PwC US, Internet ad revenues in the U.S. hit $20.1 billion in the first six months of 2013, an 18 percent increase from the $17.0 billion in Internet ad revenues in the first half of 2012.
The latest “IAB Internet Advertising Revenue Report” also breaks down revenues by ad category:
Mobile ad revenues are worth highlighting: IAB notes that mobile revenues, which topped $3.0 billion in the first half of 2013, are up 145 percent from the $1.2 billion in the first half of last year.
IAB also notes that 65 percent of revenues in the first half of 2013 were priced on a performance basis, down from 67 percent in the first half of 2012.
The report notes that performance-based pricing seems to have leveled off, while CPM pricing is slightly gaining interest.
To see the full report, go to IAB’s website.
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