Infographic: How to Track Social Media ROI by Tracking People

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KISSmetrics, a Web analytics provider, has put together an infographic showing how businesses can track social media ROI by tracking users. Here are some of the “stops” along the way of the 15-day roadmap the company lays out:



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by Patricia Odell

Campaign: Arby’s Meat Mountain Client: Arby’s Agency: Alcone