How Privacy Policies on Forms Affect Sign-ups

Posted on by Chief Marketer Staff


privacyPlacing a brief note about your privacy policy to assure visitors that their information won’t be shared or abused seems like a good way to boost sign-up rates, right? Yes and no. While this is a good idea in general, there are important caveats marketers should know about, illustrated by four A/B tests for a betting website. The results revealed interesting findings:


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by Patricia Odell

Campaign: Arby’s Meat Mountain Client: Arby’s Agency: Alcone