Google Is Going to Hide All Keyword Data for Searches

Posted on by Chief Marketer Staff

Pamela Vaughan (HubSpot)

Google encrypted searchIf that (not provided) line in your organic search analytics is stressing you out, you might want to sit down for this one: Google is aiming to encrypt all search activity (except for ad clicks), which means marketers should expect next to no keyword data for searches in the future. What’s a marketer to do?

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